On 22 December 2025, the mouth of the Perequê River, on the border between Itapema and Porto Belo, gained a new landmark: Píer Oporto opened to the public, about a year ahead of schedule. Almost a year later, the complex has become one of the most visited places on the Emerald Coast.
A pier designed for the sea
The structure reaches about 330 metres out to sea and covers roughly 18,000 square metres. Its features include parking beneath the main platform for 226 vehicles, plus 50 berths for medium and large boats. At opening, the pier had 54 confirmed businesses, including restaurants, shops, kiosks and social spaces, with around 1,500 jobs expected.
The Hard Rock Cafe over the water
The best-known attraction is Hard Rock Cafe Itapema, the brand's seventh location in Brazil and the only one in the world built over water, with 360-degree sea views. The restaurant covers about 1,720 square metres over four floors.
The numbers stand out. According to Mercado & Eventos, the venue has welcomed 173,988 visitors since opening, ranks eighth among 44 locations in the Americas and reached tenth place in sales among about 180 locations worldwide. On weekends and holidays it sees around 2,843 visitors a day. It also hosts corporate events and celebrations for up to 305 guests and is preparing an expansion for the summer season.
What comes next
The pier anchors a new leisure hub on the border between the two cities:
- It! Wheel observation wheel: 60 metres tall at the pier entrance, opening scheduled for December 2026.
- Footbridge over the Perequê River: 65 metres for pedestrians and cyclists, linking Perequê beach with Meia Praia.
Together, the three structures turn a transit point into a year-round destination for outings, shopping and dining.
The impact on the Emerald Coast
Tourist venues of this scale boost local business, create jobs and keep visitors in the region for longer. For Itapema and for the Perequê neighbourhood of Porto Belo, the pier also adds value to the surroundings: living in, or owning a holiday home near, an attraction with this kind of footfall is an advantage that weighs on buyers' and tenants' choices.
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Sources
- NSC Total: Píer Oporto opens to the public
- DMA Notícias: Itapema opens Píer Oporto on 22 December 2025
- MySide: Píer Oporto structure, 330 metres and 18,000 m²
- MySide: parking beneath the platform and boat berths
- Mercado & Eventos: Hard Rock Cafe Itapema opens over the water
- Mercado & Eventos: 173,988 visitors and global sales ranking
Licensed broker: Valter Fernandes · CRECI/SC 37.128



